Ad Campaign
Mar 22, Academic Record
Streaming
Connecting
and have fun
Chatting
Brief
Binge-watching no matter what kind of show all night long until dawn,
ordering some burgers or pizzas paring with some soft drinks or beers--
We've all been there.
Let the feeling of loneness and emptiness go away,
find the right group of people and start a conversation about our trending shows--
We feel better now.
Direction
Your favorite shows make you think and ask questions.
Who's the murderer? What's in the box?
Who's going to get the rose?
Let's find out before Google puts it on Wikipedia.
Copy
Seamlessly discuss, interestingly fun.
Interactive Idea & Streatgy
In-App Add-on feature
BARRAGE: The chatbox sector on the mobile App allows users to chat while watching in-app.
Call to action
Pop up an advertisement highlighting the feature.
Design Detail
Letting people discuss & talk about the series while watching on the platform.
Before entering a chat room, require users to have an account.
- Link to their Social Media account like Twitter/Instagram/Facebook.
- Allow creating user names/ watching preferences and basic descriptions of themselves.
Partner: Will Gerretsen