Ad Campaign

Mar 22, Academic Record

The Faster,
The Better

Brief

With the wave of social changes, we are being taken control by the outside world.

It was such a tragedy to know the limitations of our choices,

and it got to the point to think of solutions.

First thing first:

we must know the result as soon as possible.

No matter whether yes or no, 

we only can take action after knowing it.

One thing to say

First Response has been there as always, 

deliver the accuracy with the speed of satisfaction.

Direction

Priority delivery for food, next-day delivery for packages, 2000 Mbps Wi-Fi, and 5G cellular service, accelerating speed is the name of the game.

The faster, the better.

Copy

  • The speed of lights, AKA our standard.

  • Slow and steady wins the race? Not today.

Digital Print Ad

Partner: Oliva Tripoli

Interactive Strategy

non-promotional card inside the product package

in collaboration with the National Women's Health Network  

 

We Got You Back

Under the @FirstResponse Social Media account, start a discussion/conversation on the topic of the things that you want/are longing about, share with your friends and let them talk too.

 

Call to action

 

The link will take visitors to the first response Community page,

and users can have their answers after registering/logging in.

Encourage people to join online

by addressing there will be content spread self-care,

it's a chance to connect with others, get to know each other,

and feel the belonging and support. 

 

Provide the link to the National Women's Health Network below the Community page. 

 

Encourage people to learn more about the organization,

and pay more attention to the events and new things happening.

 

Select interesting answers and share them online, also print and package them in the product’s box.

 

The idea

 

No matter what result you got, First Response will give you something that makes you feel better.

First Response Pregnancy Test.png
First Response Pregnancy Test copy 2.png