Branding Project

May 2021, academic record

 

Partner

Sophia Paudel, Caitlin Wagner

Bubble tea is the drink that brings us happiness, and it's the drink marked in our DNA.

 

Origin from Taiwan, bubble tea makes good use of tapioca powders into little balls, boiled to a chewy taste, and added to handmade milk teas. The unique way of combining toppings to the drinks became popular and featured as a cute way of living.

 

In the U.S., there is a huge bubble tea market and people are going to bubble tea stores

with friends and families often and always come back for more.

 

The part yet to be explored in the market is drive-thru boba.

In large cities like New York, Los Angeles, Huston, and Chicago, consumers are more inclined to a quick drink with some delicious bites from contact-less ordering. 

In areas where between long roads, people need a zip of joy to continue the journey.

 

Loca Tapioca aims to fulfill the market for drive-thru boba by becoming the biggest boba tea chain nationwide.

Loca Tapioca promises to provide the most authentic bubble tea experiences with the best quality.

 

We will reimagine the boba experience to contain a unique menu of remarkable drinks; Asian-inspired snacks within both a classic cafe setting as well as a drive-thru for consumers on the go.

Logo

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Packaging

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Landing page & Menu 

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Color & Fonts 

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Store mockup

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