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Ad Campaign
Jan 22, Academic Record
Experience
only Theater
Brief
Movies have always been good friends to us, and theater is the right match for them.
Whether it's a popcorn movie or a meaningful documentary,
going to the theater is the first option--
and it won't change until VR has taken the place of our reality.
Now,
Let movies play in the right place, with the right vibe,
and leave us with some terrific memories with the immersive experience.
Direction
Like bread without butter or cookies without milk…
the experience is void of flavor.
Let films actualize their full potential on the big screen.
Movies aren’t the same as any other way.
Conceptual Print
Fold-out poster inside of a Lifestyle/Entertainment Magazine
Call to action
Includes two free movie tickets inside the magazine.
Viewers can redeem the tickets by scanning the QR code.
Social Interactive Streatgy
Add-on Focus on mobile- At a show
We mute our phones while enjoying the show.
But our friends & families, or even our loved ones, might not know
what we are doing now and why we haven't replied to their messages.
What if we add a new "Focus" to our mobile and show where we are at?
The "Theater Mode" features automatically share your status --
An extension of the "Do Not Disturb" that silences notifications.
You can still choose who is visible about your situation,
and it's a more straightforward way of telling someone what you are doing.
Design Details
-A movie-themed sign to inform correspondents what film you are seeing
-An interactive button of "explore the movie" will also be shared in chat to engage the prospective consumer
-Randomly selected individuals will be additionally prompted with a BOGO movie ticket for engaging with the Ad
Partner: Quinn Gierach