works | SNOW.LIANG

Marketing Example

Showcase Structure:

Client Profile: Brief intro (industry, product, audience).
Challenge: "Client needed to prepare for a fast-paced launch with limited internal bandwidth."
Approach:
- Tools used: (e.g., ChatGPT, Jasper)
- Content platforms (e.g., Canva, SocialPolit, Asana, Ahrefs)
Deliverables:
- 1 page outline, 2–3 Ad samples, social media copy sets, and visual moodboards.
- Screenshot/timeline of the workflow
Outcome: Focus on speed, content volume, and brand voice consistency
Service Tag: 30min consult + 4-day report recommendation

Showcase Structure:

Context: Research on the market (e.g., survey data, Google Trends, third-party market research)
Methodology:
- Type of data collected: Consumer habits, demographic splits, competitor benchmarks
Key Insights:
- One-page "Market Summary" with visual design
- 5-7 Trend spotlight (e.g., “Consumers aged 25–35 are increasingly choosing AI-backed health tracking apps…”).
Deliverables:
- Visuals: A sample insight dashboard, graphs, or slide snapshots
- Strategy implication summary: How findings informed targeting or positioning
Outcome: Campaign ready in under 96 hours, maintained full brand tone and polish, 3x creative volume compared to a manual-only sprint
Service Tag: 3hr consult + 21-day insight & strategy report