Phase I: Month 1

• Social Media Teasers:

  • Zipper animation countdowns, sound design focus

  • Close-up textures and detail shots of garments transforming

• Landing Page:

  • “Unzip the Future” sign up for early access

  • Highlight the manifesto and vision

• Influencer Gifting (Micro-First):

  • 15 curated creatives with followings under 50K

  • Each styled in a Zipped piece, focused on transformation/reveal

Phase II: Month 2

• Soft Launch Capsule:

  • 4–6 modular pieces: jumpsuits and dresses with zipper variations

  • Limited run to build exclusivity

• Pop-Up Launch Event:

  • Gallery-style experience in New York or Los Angeles

  • Live model installation: zipper-transforming looks

• Press Kit Distribution:

  • Send to fashion publications (e.g., Dazed, i-D, The Cut)

  • Include a garment lookbook, brand story, and zipper samples

Phase III: Month 3–6

• Content Series: “Zipped in Motion”

  • Short films featuring artists/dancers moving in Zipped pieces

• Shopify E-Commerce Launch:

  • Modular product browsing (filter by function/style)

  • Try-before-you-buy AR fitting room (optional but forward-thinking)

• Paid Ads & Retargeting:

  • Focused on Pinterest, Instagram Reels, and YouTube Shorts

  • Keywords: modular fashion, design-forward jumpsuits, statement eventwear​​​​​​